Earlier this April, Paige Bueckers was selected No. 1 overall by the Dallas Wings in the 2025 WNBA Draft. To celebrate the moment, I wrote + worked with Ben Cadwell to create “Moving Day,” a social reactive film that shows Bueckers turning the page (no pun intended) to begin her pro career. We shot this in Los Angeles two weeks before the W Draft to have it go live as soon as her name was called by commissioner Cathy Engelbert. To date, the post received 54K organic views and had a 20.6% engagement rate (+393% vs. goal), making it the top organic ER in last 16 months for TikTok.