Cooper Flagg was the consensus No. 1 pick in the 2025 NBA Draft. To celebrate the moment, I worked with the creative team at Wasserman to bring “Don’t Celebrate Yet,” a social reactive spot to life and played faux director on set that went live on Gatorade’s social channels as soon as Flagg’s name was called. The concept was center around Cooper never being satisfied with reaching these prestigious moments in his career. And if you like numbers, the post drove 1.02M organic impressions and carried a 3.59% organic ER from almost 2.6K organic shares, which made it the highest for any content on the brand’s channel for June. Check out the post here.

We also released this Opening Day video, VO’d by Dallas Mavericks legend Dirk Nowtizki, that went live on the day of Flagg’s first NBA game.