Washington Commanders quarterback Jayden Daniels needs a hydration drink that compliments his electrifying game. That’s where Celsius comes in. Last fall, I consulted with Maverick Media Group and co-wrote “Next Play Wins,” a 30-second spot that celebrates Daniels’ style of play and how Celsius’s hydration packets fuel his drive to be the best player on the the field. We also had a series of reactive social posts for specific game-winning moments, which, unfortunately never aired due to Daniels suffering a season-ending injury.