In late July, Dallas Wings shooting guard Azzi Fudd won the WNBA 3-Point Shooting Contest, becoming the first rookie in W and NBA history to win the award. I worked with the Jordan Brand social team to craft a social reactive post to celebrate the accomplishment.

Pulling in inspiration from Eazy-E’s “Eazy Duz It,” I landed on “Azzi Does It” — something straightforward and ownable to Fudd that passes the T-shirt test — to highlight such a historic moment for the People’s Princess.