Back in October, Gatorade proposed a challenge for us: introduce our Advanced Hydration System on social in a fun and entertaining way during Super Bowl LIX week in San Francisco, CA. So we took that challenge personal and created “The Gatorade Hydration Games” hosted by Speedy Mormon, a reality TV-inspired concept that put two teams against each other all in the name of hydration. The teams featured a mix of G roster athletes and influencers/creators to go head-to-head to show how Gatorade’s suite of products help athletes stay in the game Better, Faster, and Longer.

We created an array of content — a teaser piece that shows Speedy assembling the squad, an MTV Cribs-inspired walkthrough of the space at Cavallo Point, as well as individual- and team-oriented competitions, Family Feud-style face-off challenges, confessional moments and evergreen content for the brand’s Instagram and TikTok channels. Check out some of the videos below.