The devil works hard, but the NCAA works harder — especially if you’re an unofficial sponsor of one of the most prestigious sporting events.

Michigan, one of Gatorade’s partner schools, was in the national championship game and our lovely art director, SJ Foreman, came up with an idea: what if we collaborated with an artist to create an illustration to celebrate the Wolverines winning the title? So the team at THE•TEAM (fka Wasserman) got Tyler Upchurch on board to create something for the Boys in Blue as the confetti moment to celebrate the accomplishment.

I was the lead on all asset + post copy and we outshined Powerade on the biggest stage as a non-sponsor with a fraction of the budget. A true masterclass in making chicken salad out of chicken shit. Go, Blue!