One the last accounts I worked on at Wieden + Kennedy New York was Team USA. To celebrate the return of the 2024 Olympics in Paris, I was on the creative team that brought the brand’s One For All creative platform to life.
The inspiration for the platform was to inspire Americans that one person can represent anyone, and that these Olympians aren't superhumans—they’re super-humans.
Note: I only worked on the creative platform. The recent spot was brought to life by my talented colleagues Ben Capshaw and Jennie Ellsworth.