To celebrate the 30th Anniversary of the Air Jordan XI, Jordan Brand hosted three stunt activations at ComplexCon in Las Vegas, NV, to highlight three key cities (Las Vegas, Atlanta and Houston). We pitched a content capture plan that included a series of assets, including a 15-second teaser that lived on Complex’s channels, which showed a truck driver (shoutout our amazing producer Amenawon Green!) making a pit stop on I-15 en route to Sin City. The rest of the content, which lived in-feed on the @Jumpman23 account, served as digital postcards — quick 5-15-second locked shots that captured the essence of the event and catalysts for each respective cities.