Buffalo Bills safety Taylor Rapp has a rigorous schedule. Whether it’s traveling from city to city throughout the NFL season to soaking up the Southern California sun in the offseason, Rapp needs an SUV that suit his needs. Lexus partnered with Rapp to showcase the 2024 GX550, a bold new take on the iconic model, to share how it’s the go-to vehicle for a pro athlete. I worked with director Chris Parker to develop a script that speaks to Rapp’s relentless effort to continue to be better—whether that’s as a professional or a husband—while showcasing key features of the vehicle.